My expertise is creating insights about human behavior and teaching methods for designing products that influence people for the better.I call this “Behavior Design.”I devote about 50% of my time to Stanford and 50% to industry innovation.Running back Bryce Love, who came into his junior season with the unenviable task of replacing Christian Mc Caffrey, has acclimated himself nicely through two games.Love finished with 160 rushing yards and one touchdown on 17 carries, including 141 yards in the first half.Behind 623 yards of total offense, USC rolled to a 42-24 victory over Pac-12 rival Stanford at the Los Angeles Memorial Coliseum on Saturday.Trojans quarterback Sam Darnold led a balanced attack with 316 passing yards, four touchdowns and two interceptions.
Darnold engineered a 12-play, 90-yard possession that was capped off by Stanford did respond with a quick score when quarterback Keller Chryst hit JJ Arcega-Whiteside for a three-yard touchdown to close the gap to 35-24.
We call this the “Good Habits Project.” You can find more at habits.
At my lab’s main website, you can find projects we’ve done over the last 15 years.
Finally, the FBM applies most directly to practical issues of designing for behavior change using today’s technology.
If you know of work related to the FBM, please share it on the page for .